Finally – the Year of Mobile? – Brian Jacobs
The following article was written recently for a media based audience by Brian Jacobs, one of the original founders and stakeholder in Qustodian and provides some interesting food for thought. For...
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2012 is Not the Year of Mobile but the Industry is Stronger Than Ever
Many in the mobile sector predicted 2012 would be (or is) the “Year of Mobile Advertising”, as they did in 2011, 2010 and 2009… In many of these predictions and analyses, supposedly concrete reasons...
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Customers have more power than ever to influence companies decisions
In the last few months, British newspaper headlines have been peppered by stories of global corporations and companies feeling the perfectly understandable backlash from customers unhappy with their...
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Strong mobile performance pushes brands towards mobile optimisation
Mobile devices are performing stronger than ever as we enter 2013. Increasing traffic flow through those devices is pushing brands towards mobile optimisation. The migration to mobile has not been as...
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Mobile data, security and banking
The uptake of new technology and devices is as fast as it’s ever been. As smartphones become more affordable and we use them for more of our daily activities, mobile security becomes more of an issue....
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Branding on Mobile
So I’m doing a bit of casual Wednesday reading and I stumble across this little gem. Hakan Lindskog, CEO of US company MediaWhiz (a performance marketing company and part of Matomy) is giving his...
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Affiliate networks. Let me use you.
Affiliate networks allow businesses to display thousands of brands that would often have been inaccessible to them otherwise. This has been important for Qustodian while we are a small company,...
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No ifs, no bots
It doesn’t take much reading of the media trade press to see that advertisers are questioning whether their online advertising is effective. The Wall St Journal recently said that $50 Billion will be...
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